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What is an Impact Business?
Ever heard of the circular economy? Well, Impact Business is not far off. The circular economy essentially works on creating a healthy and sustainable ecosystem of business, where it becomes about reciprocity; putting back what you take out. Impact Business takes this a step further by aligning profits directly with value systems inherent in, and not in addition to, business function. It means that every step of your business process positively impacts on its community, the environment and the individuals involved.
Here is how we are an Impact Business:
Health – The organic teas and herbals have higher nutrient dense properties due to increased plant health and a lack of chemicals and additives. Consuming these products supports health. It simultaneously provides a healthy alternative to current hot beverages, which are contributing to the increasing ill mental and physical health of people.
Environmental – The Sri Lankan, Japanese and South African teas are sourced direct from organic farms that use sustainable farming practices. This means we go beyond organic and focus on carbon neutral, sustainable wild pickings, biodiversity and agri-food forest systems. This results in a high nutritive content of the plants, adaptability to climate change, environmental preservation and the use of indigenous knowledge. Our planet is being bled dry in the name of consumerism, if we don’t take a stand to contribute to its preservation, there will not be a planet for us to enjoy. It is of the utmost importance that companies choose sustainable methods when it comes to taking from the land, to ensure this process benefits it and ensures the long term availability, especially in light of devastating climate change.
Social – We work with small-scale, family run farms that go beyond fair trade and explore unique models that supports communities by creating jobs, developing people, supporting education, improving infrastructure, applying mentorship programs and putting profits back into the community. The more tea we buy from the farmer, the more impact we have. Through the platform of the brand and education of the consumer, and therefore shifting the consumer demand to more socially driven products encourages the shifting of current unethical and archaic farming monopolies which control markets.
Market Access – Supporting small community and family run farms means providing market access where previously unavailable. It is important that farmers are allowed to focus on what they are good at doing, farming. It is not necessary for farmers to become marketers. Good bridging business become the platform for farmers to connect to markets. We pay a premium to our farms as a result and therefore support their longevity, communities and provide opportunities for job creation.
Skills Development & Training – Working with previously disadvantaged individuals such as women, to empower, train and provide movement within the company environment, contributes to the greater equality of our society and economy at large.
Influencing Customer Choices – By providing high quality, organic products at affordable prices through a range of avenues and through the brand educating the consumer to make better purchasing decisions that support all the impact opportunities. This in turn influences other producers and processors to choose better products as market demand shifts, thus benefiting socio-environmental change on a whole.